Terms of Service

Platform description

SMIPA Creator Community connects hospitality venues with content creators for gifted and paid partnership campaigns. SMIPA provides the platform only — we are not a party to agreements between venues and creators.

User responsibilities

Venues must post accurate briefs, respond to applications in good faith, honour agreed compensation, and complete campaigns on the platform.

Creators must provide accurate profile information, deliver agreed content, disclose partnerships in line with ASA rules, and submit content links via SMIPA Creator Community.

Content ownership

Creators retain ownership of their content. By participating in a campaign, creators grant the venue a licence to use the agreed deliverables for the purposes of that campaign, as specified in the brief and partnership confirmation.

ASA disclosure requirements

All sponsored or gifted content must be clearly labelled as an advertisement. Creators must use "Ad", "#ad", or equivalent disclosure visible to the audience, in line with UK Advertising Standards Authority guidance.

Prohibited conduct

• False or misleading profile or brief information
• Harassment, discrimination, or abusive behaviour
• Circumventing the platform to avoid fees or accountability
• Spam, fraud, or illegal activity

SMIPA's role

SMIPA is a technology platform facilitating introductions and workflow. We do not guarantee campaign outcomes, content quality, or user conduct. Disputes between venues and creators should be resolved directly between parties.

Liability limitations

To the fullest extent permitted by law, SMIPA Digital Marketing Ltd is not liable for indirect, incidental, or consequential losses arising from use of the platform. Our total liability is limited to fees paid to SMIPA in the twelve months preceding the claim, if any.

Instagram integration

Connecting Instagram is optional. If you choose to connect your Instagram professional account using Instagram Login, you authorise SMIPA Creator Community to access Instagram API data as explained in our Privacy Policy. You must only connect Instagram accounts you are authorised to manage.

By connecting Instagram, you acknowledge that SMIPA Creator Community may use your Instagram API data for the following purposes only:

• Profile quality and verification: your Instagram follower count, engagement rate, and audience data may be displayed on your creator profile to help venues evaluate your fit for campaigns
• Creator-venue matching: Instagram audience geography, age, and engagement data may be used to generate matching recommendations. These are suggestions only — venues make all final decisions
• Track & Measure campaign reporting: where you participate in a campaign, Instagram API media and account insights may be used to populate campaign performance reports. SMIPA does not claim exact attribution of business outcomes to your content

SMIPA Creator Community does not publish content, manage messages, manage comments, run ads, access shopping or catalogue features, or take any action on your Instagram account beyond reading the data described above. Disconnecting Instagram in SMIPA Creator Community removes your Instagram profile, audience, and insights data and access token. Performance metrics already recorded for content you submitted to a completed campaign are retained as part of that campaign's record, as explained in the Privacy Policy.

Governing law

These terms are governed by the laws of England and Wales. Courts in England and Wales have exclusive jurisdiction.