Data Deletion

Instagram

When you connect Instagram to SMIPA Creator Community, we may store:

• Instagram account ID and username
• Instagram access tokens (used to fetch insights)
• Audience demographics and insights data from the Instagram API
• Account-level insights (reach, views, profile views, engagement, and related metrics)
• Media and post performance data
• Instagram-derived profile fields (for example follower count and engagement rate)

Disconnect Instagram in the app

You can disconnect Instagram at any time from Settings → Connected accounts → Instagram in your SMIPA Creator Community dashboard. When you disconnect:

• Your Instagram access token is immediately invalidated and deleted
• Instagram snapshot data is removed, including audience insights, account insights, and media insights
• Instagram-derived profile fields stored from the API are cleared
• Our stored copies of your Instagram images — your profile picture and the thumbnails of your recent posts — are deleted from our servers, except for images attached to a completed campaign, which are kept as part of that campaign's record
• Portfolio items you added from your connected Instagram account are removed. Any Instagram link you typed in yourself stays, as the plain link you entered

Performance metrics already recorded for content you submitted to a completed campaign are retained as part of that campaign's performance record, shared with the venue you worked with. Your SMIPA account and any non-Instagram profile information you entered separately remain unless you delete your account.

TikTok

TikTok is a separate connection with its own deletion path. If you connect TikTok, we store your TikTok account identifier, username, display name, profile picture URL, follower count, total account likes, and the view, like, comment and share counts TikTok reports for your published videos, together with the access and refresh tokens needed to keep them up to date.

Disconnect TikTok at any time from Settings → Connected accounts → TikTok. On disconnection we ask TikTok to revoke our access, then immediately delete the tokens, the video statistics we hold, and our stored copies of your video cover images. Portfolio items you added from your connected TikTok account are removed too; any TikTok link you typed in yourself stays, as the plain link you entered. You can also remove SMIPA Creator Community from TikTok → Settings and privacy → Security and permissions → Manage app permissions.

As with Instagram, performance figures already recorded for a video you submitted to a completed campaign stay part of that campaign's record, shared with the venue you worked with.

Request wider account deletion

To request deletion of your full SMIPA account or other data not covered by Instagram disconnect, email us:

• Email admin@smipa.co.uk with the subject line "Data Deletion Request"
• Include your name and the email address or Instagram account linked to SMIPA
• We will process your request and confirm via email

You can also delete your account from Settings in your SMIPA Creator Community dashboard where available.

Automated deletion via Meta

SMIPA Creator Community uses Instagram Login to connect your Instagram professional account. If you have connected Instagram and wish to trigger automated data deletion through Instagram, you can remove SMIPA Creator Community from your connected apps:

1. Open the Instagram app or go to instagram.com
2. Go to Settings & privacy → Security → Apps and websites
3. Find SMIPA Creator Community and tap Remove

When you remove the app, Meta will notify us via our data deletion callback and we will promptly delete your Instagram profile, audience, and insights data and access token. As with in-app disconnection, performance metrics already recorded for content you submitted to a completed campaign are retained as part of that campaign's record.

Our data deletion callback URL (for Meta verification):

https://app.smipa.co.uk/api/instagram/data-deletion

After Meta processes your request, you can check the status of your deletion at app.smipa.co.uk/data-deletion/status.

Contact

Email: admin@smipa.co.uk